Series: How do brand and stakeholders impact strategic management in nonprofits?
Article 2: Introduction to Brand and Strategy Evolution There is a missing connection between strategic plans and branding that when...
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Veronica helped me to refine my brand positioning and to define my unique value proposition (UVP). She patiently listened, thoroughly understood my goals, and methodically worked through a process to create a UVP and new tagline for my brand. It was just the beginning but I’m more confident in my product now. She’s been an invaluable strategic partner on this journey who cares and understands entrepreneurs and CEOs.
Veronica is always encouraging but straightforward and honest. She helped me produce consistent progress. When someone as admirable as Veronica expresses confidence in you, you feel incredibly empowered.
Speaking with Veronica was a great choice...she was down to earth and made me feel comfortable. She gave invaluable advice regarding my career and entrepreneurial goals. I look forward to working with her again!