Series: How do brand and stakeholders impact strategic management in nonprofits?
Article 2: Introduction to Brand and Strategy Evolution There is a missing connection between strategic plans and branding that when...
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Darelle Joiner, CEO/President of SECUREFIT Training Group
Veronica helped me to refine my brand positioning and to define my unique value proposition (UVP). She patiently listened, thoroughly understood my goals, and methodically worked through a process to create a UVP and new tagline for my brand. It was just the beginning but I’m more confident in my product now. She’s been an invaluable strategic partner on this journey who cares and understands entrepreneurs and CEOs.
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