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How do you do it? It's a question that's followed me for decades. I've had various people ask me that question. This is my attempt to answer it.

I've always tried to keep my business and personal lives separated. I didn't think it was professional to share too much of my personal life in professional settings and vice versa. I've learned it's very difficult to separate the two and that you can benefit by learning from both experiences.

So now I believe you must bring your whole self to the table if you want to thrive in today’s crazy world; your personality, your sense of humor, and most importantly, your heart. All of these elements brought me to rebrand and merge my professional and personal personas into one brand that helps others to position themselves professionally and personally with intentionality.

Join me on this journey so that we may live, learn, and grow together in style.

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I’m a seasoned CEO of multiple ventures but I needed to differentiate myself in a crowded marketplace. Veronica helped me to refine my brand positioning and to define my unique value proposition (UVP). She patiently listened, thoroughly understood my goals, and methodically worked through a process to create a UVP and new tagline for my brand. It was just the beginning but I’m more confident in my product now. She’s been an invaluable strategic partner on this journey who cares and understands entrepreneurs and CEOs. I’m continuing to work with her on other projects as well. 

-Darelle Joiner

Speaker and Life Coach

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